{"id":8376,"date":"2018-07-23T00:00:37","date_gmt":"2018-07-22T23:00:37","guid":{"rendered":"https:\/\/tugesto.com\/blog\/?p=8376"},"modified":"2024-05-20T08:27:59","modified_gmt":"2024-05-20T06:27:59","slug":"s-commerce-futuro-del-comercio-social","status":"publish","type":"post","link":"https:\/\/tugesto.com\/blog\/s-commerce-futuro-del-comercio-social\/","title":{"rendered":"\u00bfQu\u00e9 es \u00absocial commerce\u00bb?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8376\" class=\"elementor elementor-8376\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-abd2290 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"abd2290\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11b3e339\" data-id=\"11b3e339\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-557df3e1 elementor-widget elementor-widget-text-editor\" data-id=\"557df3e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #4c4f54;\">S commerce, comercio social o social commerce en su variante en ingl\u00e9s. \u00bfTe suena? Hace unas semanas te habl\u00e1bamos del<\/span> <a href=\"https:\/\/tugesto.com\/blog\/marketplace-espana\/\" target=\"_blank\" rel=\"noopener\">marketplace<\/a>\u00a0<span style=\"color: #4c4f54;\">(sitios webs que funcionan como centros comerciales digitales, es decir, que venden productos de miles de vendedores y marcas) y te mostr\u00e1bamos como ejemplo, adem\u00e1s de los m\u00e1s famosos como Amazon y otros emergentes como Asos, te habl\u00e1bamos de Facebook Marketplace.<\/span><\/p><p><span style=\"color: #4c4f54;\">Si bien esta plataforma no es un marketplace en el mismo sentido que Amazon o Alibaba, se est\u00e1 convirtiendo en uno de los \u201cmercados\u201d mundiales m\u00e1s grandes en cuanto a comercio social. Se trata pues de una forma de comercio electr\u00f3nico dentro de las redes sociales. Sin embargo, <strong>no hay que confundir este tipo de herramientas digitales con els commerce<\/strong>. Por eso, en este blog te explicamos qu\u00e9 es el s commerce\u00a0con unos cuantos ejemplos y te ayudamos a diferenciarlo de conceptos parecidos.<\/span><\/p><p><span style=\"color: #4c4f54;\"><strong>\u00bfComenzamos a ver la estrategia de social commerce?<\/strong><\/span><\/p><p><a href=\"http:\/\/tugesto.com\/software-portal-empleado\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-20318 size-full\" src=\"https:\/\/tugesto.com\/blog\/wp-content\/uploads\/2021\/07\/Portal_empleado_laboral.png\" alt=\"mejora tu clima interno con un portal del empleado\" width=\"800\" height=\"241\" srcset=\"https:\/\/tugesto.com\/blog\/wp-content\/uploads\/2021\/07\/Portal_empleado_laboral.png 800w, https:\/\/tugesto.com\/blog\/wp-content\/uploads\/2021\/07\/Portal_empleado_laboral-300x90.png 300w, https:\/\/tugesto.com\/blog\/wp-content\/uploads\/2021\/07\/Portal_empleado_laboral-768x231.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p><h2><span style=\"color: #4c4f54;\">Te explicamos qu\u00e9 es social commerce<\/span><\/h2><p><span style=\"color: #4c4f54;\">Se llama s commerce o comercio social en su variante en espa\u00f1ol al comercio electr\u00f3nico que <strong>utiliza las redes sociales para vender o comprar online<\/strong> productos o servicios, con el objetivo, entre otros, de dirigir el tr\u00e1fico a nuestra web.<\/span><\/p><p><span style=\"color: #4c4f54;\">En sus inicios, Yahoo hablaba del s commerce con t\u00e9rminos como \u201c<strong>compra colaborativa<\/strong>\u201d y se refer\u00eds a este fen\u00f3meno dentro de listas compartidas, opiniones o consejos de los usuarios.<\/span><\/p><p><span style=\"color: #4c4f54;\">El s commerce, por lo tanto, se refiere al <strong>feedback<\/strong> <strong>que se genera entre la marca, producto o servicio dentro de redes sociales<\/strong>. La idea es mejorar al m\u00e1ximo esta experiencia de compra y que sea sencilla y enriquecedora para el usuario. Esta interacci\u00f3n se produce cuando:<\/span><\/p><ul><li><span style=\"color: #4c4f54;\">La propia marca, producto o servicio publica contenido en redes sociales en busca de interacci\u00f3n.<\/span><\/li><li><span style=\"color: #4c4f54;\">Cuando los usuarios de redes sociales comparten contenido relacionado con marcas, productos o servicios.<\/span><\/li><\/ul><p><span style=\"color: #4c4f54;\">Es un claro ejemplo en empresas de moda, belleza o decoraci\u00f3n, mostrando sus productos en redes sociales con el objetivo de que se complete la venta en nuestra tienda online o web oficial.<\/span><\/p><h2><span style=\"color: #4c4f54;\">Qu\u00e9 NO es s commerce<\/span><\/h2><p><span style=\"color: #4c4f54;\">Una de las apps m\u00e1s conocidas es Wallapop. Wallapop es una app donde cualquier persona, creando un perfil gratuito, puede vender o comprar productos de segunda mano. <\/span><\/p><p><span style=\"color: #4c4f54;\">La aplicaci\u00f3n <strong>est\u00e1 considerada al mismo tiempo una red social en s\u00ed misma<\/strong>. \u00bfPor qu\u00e9? Porque permite a los usuarios interactuar entre ellos a trav\u00e9s de un chat. Con m\u00e1s de veinte millones de usuarios en Espa\u00f1a y 70.000 transacciones diarias, esta aplicaci\u00f3n que naci\u00f3 en Barcelona en 2013 se ha convertido en la reina del mercado de segunda mano. \u00a1Casi nada!<\/span><br \/><a href=\"s\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-8377\" src=\"https:\/\/tugesto.com\/blog\/wp-content\/uploads\/2018\/07\/social-commerce-2-1024x597.png\" alt=\"social commerce\" width=\"750\" height=\"437\" srcset=\"https:\/\/tugesto.com\/blog\/wp-content\/uploads\/2018\/07\/social-commerce-2-1024x597.png 1024w, https:\/\/tugesto.com\/blog\/wp-content\/uploads\/2018\/07\/social-commerce-2-300x175.png 300w, https:\/\/tugesto.com\/blog\/wp-content\/uploads\/2018\/07\/social-commerce-2-768x448.png 768w, https:\/\/tugesto.com\/blog\/wp-content\/uploads\/2018\/07\/social-commerce-2.png 1200w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><br \/><span style=\"color: #4c4f54;\">Sin embargo, <strong>ni Wallapop ni Facebook Marketplace<\/strong> o la tienda de Facebook (esta \u00faltima plataforma lanzada por Facebook para competir con la primera), entran dentro del s commerce. <\/span><\/p><p><span style=\"color: #4c4f54;\">\u00bfNos sigues? \u00bfVes la diferencia entre la venta social y una venta m\u00e1s tradicional?<\/span><\/p><p><span style=\"color: #4c4f54;\">Te puede interesar tambi\u00e9n el<\/span> <a href=\"https:\/\/tugesto.com\/blog\/perfil-de-empresa-instagram\/\" target=\"_blank\" rel=\"noopener\">perfil de empresa Instagram para principiantes<\/a>.<\/p><h2><span style=\"color: #4c4f54;\">Ejemplos de s commerce<\/span><\/h2><p><span style=\"color: #4c4f54;\">Como hemos comentado, el social commerce, comercio social o s commerce\u00a0es la <strong>subcategor\u00eda del comercio electr\u00f3nico<\/strong> en el que se utilizan redes sociales para llegar al consumidor o cliente potencial.<\/span><br \/><span style=\"color: #4c4f54;\">As\u00ed, cualquier empresa con presencia activa en la red que comparta contenido de aquello que vende est\u00e1 haciendo uso del s commerce.<\/span><\/p><p><span style=\"color: #4c4f54;\">En tugesto, por ejemplo, utilizamos varias redes sociales, entre ellas <strong>Instagram<\/strong>. A trav\u00e9s de<\/span> <a href=\"https:\/\/www.instagram.com\/tugesto_online\/\" target=\"_blank\" rel=\"noopener\">nuestro perfil de empresa de Instagram<\/a> <span style=\"color: #4c4f54;\">promocionamos nuestro servicio de asesor\u00eda online. Y gracias a la red social podemos recibir feedback de nuestros seguidores u otros usuarios, como <em>likes<\/em>.<\/span><\/p><p><a href=\"http:\/\/tugesto.com\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-14765 size-full\" src=\"https:\/\/tugesto.com\/blog\/wp-content\/uploads\/2020\/01\/asesoria_online_tugesto.jpg\" alt=\"Ahorra tiempo y dinero con nuestra gesti\u00f3n online\" width=\"800\" height=\"241\" srcset=\"https:\/\/tugesto.com\/blog\/wp-content\/uploads\/2020\/01\/asesoria_online_tugesto.jpg 800w, https:\/\/tugesto.com\/blog\/wp-content\/uploads\/2020\/01\/asesoria_online_tugesto-300x90.jpg 300w, https:\/\/tugesto.com\/blog\/wp-content\/uploads\/2020\/01\/asesoria_online_tugesto-768x231.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>S commerce, comercio social o social commerce en su variante en ingl\u00e9s. \u00bfTe suena? Hace unas semanas te habl\u00e1bamos del marketplace\u00a0(sitios webs que funcionan como centros comerciales digitales, es decir, que venden productos de miles de vendedores y marcas) y te mostr\u00e1bamos como ejemplo, adem\u00e1s de los m\u00e1s famosos como Amazon y otros emergentes como [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":8378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"","footnotes":""},"categories":[144],"tags":[36,38],"ppma_author":[1492],"class_list":["post-8376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-idi","tag-autonomos","tag-pymes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es &quot;social commerce&quot;? | tugesto<\/title>\n<meta name=\"description\" content=\"Te explicamos que es social commerce o s commerce, donde empresas y marcas utilizan las redes sociales como t\u00e9cnica de venta\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tugesto.com\/blog\/s-commerce-futuro-del-comercio-social\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es &quot;social commerce&quot;? 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