{"id":5818,"date":"2017-02-03T14:55:54","date_gmt":"2017-02-03T13:55:54","guid":{"rendered":"https:\/\/tugesto.com\/blog\/?p=5818"},"modified":"2024-05-20T10:01:34","modified_gmt":"2024-05-20T08:01:34","slug":"5-mandamientos-de-redes-sociales","status":"publish","type":"post","link":"https:\/\/tugesto.com\/blog\/5-mandamientos-de-redes-sociales\/","title":{"rendered":"Los 5 mandamientos de las redes sociales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5818\" class=\"elementor elementor-5818\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d07d82 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d07d82\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a239041\" data-id=\"2a239041\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6952f9af elementor-widget elementor-widget-text-editor\" data-id=\"6952f9af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div align=\"justify\"><p style=\"text-align: right;\"><span style=\"color: #4c4f54; text-align: right;\">Pilar Ma\u00f1es, departamento de Comunicaci\u00f3n\u00a0<\/span><\/p><p class=\"p1\"><span style=\"color: #4c4f54;\">Este recopilatorio sirve como <strong>gu\u00eda<\/strong> para gestionar el d\u00eda a d\u00eda de las redes sociales de tu empresa, <strong>dar visibilidad y formalizar un contenido adecuado<\/strong> en cada una de ellas.<\/span><\/p><p class=\"p1\"><span style=\"color: #4c4f54;\">Conseguir triunfar en este mundo de lo online, inescrutable para algunos y &#8216;de andar por casa&#8217; para otros, puede ofrecer un sinf\u00edn de posibilidades comunicativas a tu empresa.<\/span><\/p><p><a href=\"http:\/\/tugesto.com\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-14765 size-full\" src=\"https:\/\/tugesto.com\/blog\/wp-content\/uploads\/2020\/01\/asesoria_online_tugesto.jpg\" alt=\"Ahorra tiempo y dinero con nuestra gesti\u00f3n online\" width=\"800\" height=\"241\" srcset=\"https:\/\/tugesto.com\/blog\/wp-content\/uploads\/2020\/01\/asesoria_online_tugesto.jpg 800w, https:\/\/tugesto.com\/blog\/wp-content\/uploads\/2020\/01\/asesoria_online_tugesto-300x90.jpg 300w, https:\/\/tugesto.com\/blog\/wp-content\/uploads\/2020\/01\/asesoria_online_tugesto-768x231.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p><h2 class=\"p1\"><span style=\"color: #4c4f54;\">\u00bfTe atreves a ganarle el pulso a tu competencia?<\/span><\/h2><p class=\"p1\"><span style=\"color: #4c4f54;\">Las redes sociales cuentan ya con un n\u00famero alt\u00edsimo de usuarios, pero como empresarios, el dato que nos interesa es que<strong>\u00a0el 89% de los espa\u00f1oles siguen a una marca<\/strong>. Este dato tan revelador resume el estudio que<\/span> <a href=\"http:\/\/iabspain.es\/\" target=\"_blank\" rel=\"noopener\">IAB<\/a>\u00a0<span style=\"color: #4c4f54;\">(Interactive Adverstising Bureau) o lo que es lo mismo, la asociaci\u00f3n espa\u00f1ola que representa al sector de la Publicidad y la Comunicaci\u00f3n Digital en Espa\u00f1a, ha realizado para\u00a0explorar en detalle la relaci\u00f3n entre marcas, usuarios y redes sociales.<\/span><\/p><p class=\"p1\"><span style=\"color: #4c4f54;\"><em>\u00bfSab\u00edas que\u2026?<\/em><\/span><\/p><ul><li style=\"list-style-type: none;\"><ul><li class=\"li1\"><span style=\"color: #4c4f54;\"><em>1 de cada 4 personas sigue a marcas y participa en concursos habitualmente<\/em><\/span><\/li><li class=\"li1\"><span style=\"color: #4c4f54;\"><em>1 de cada 5 usuarios habla del producto que ha comprado.<\/em><\/span><\/li><li class=\"li1\"><span style=\"color: #4c4f54;\"><em>1 de cada 5 contacta con el servicio al cliente<\/em><\/span><\/li><\/ul><\/li><\/ul><p>\u00a0<\/p><p class=\"p4\"><span style=\"color: #4c4f54;\">Cada vez empleamos mayor parte de nuestro tiempo en navegar por las redes sociales. Las marcas\/<strong>empresas m\u00e1s avispadas ya est\u00e1n sacando provecho de esto<\/strong>. \u00a1Aprovecha esta oportunidad!<\/span><\/p><p class=\"p4\"><span style=\"color: #4c4f54;\">Si introduces tu producto\/servicio en un mercado ya saturado hay que hacer grandes esfuerzos para conseguir la respuesta deseada por parte de tus clientes, pero en un mercado que est\u00e1 <strong>repleto de usuarios<\/strong> (la mayor\u00eda<\/span> <strong><em><a href=\"https:\/\/www.marketingdirecto.com\/diccionario-marketing-publicidad-comunicacion-nuevas-tecnologias\/heavy-user\" target=\"_blank\" rel=\"noopener\">heavy users<\/a><\/em><\/strong><span style=\"color: #4c4f54;\">) que visualizan varias veces al d\u00eda sus redes sociales, todav\u00eda <strong>hay mucho por hacer<\/strong>.<\/span><\/p><h2 class=\"p4\"><span style=\"color: #4c4f54;\">Los usuarios demandan informaci\u00f3n y entretenimiento<\/span><\/h2><p class=\"p4\"><span style=\"color: #4c4f54;\">Aprovecha este contexto y <strong>comparte art\u00edculos de su inter\u00e9s<\/strong> (aunque no sean propios), <strong>fotograf\u00edas<\/strong> (lo m\u00e1s cuidadas posible), <strong>infograf\u00edas<\/strong> que expliquen esos aspectos complicados de tu negocio de una forma sencilla y amena&#8230;<\/span><\/p><p class=\"p4\"><span style=\"color: #4c4f54;\"><strong>No olvides nunca<\/strong>, que para no caer en errores fatales y que tengas un efecto no deseado hacia tu empresa, hay que conocer &#8211; y muy bien &#8211; estas redes, entenderlas y comprender que <strong>cada una va dirigida a un tipo de p\u00fablico<\/strong>, con un contenido particular y adecuado.<\/span><\/p><p class=\"p4\"><span style=\"color: #4c4f54;\">No es lo mismo anunciar un producto en Facebook (el usuario busca informaci\u00f3n en forma de texto (breve) y opiniones de otros usuarios), que en Instagram (el usuario de esta red, busca im\u00e1genes, sin a apenas texto y que est\u00e9n est\u00e9ticamente cuidadas) o Twitter (informaci\u00f3n m\u00e1s condensada en menos caracteres).<\/span><\/p><p class=\"p1\"><span style=\"color: #4c4f54;\">Actualmente, es vital\u00a0dar con una estrategia adecuada que permita conseguir los resultados propuestos y as\u00ed <strong>ganar terreno a nuestra competencia<\/strong>. Cae a tus clientes mejor que el resto de competidores y te recomendar\u00e1n.<\/span><\/p><p class=\"p1\"><span style=\"color: #4c4f54;\">Desde el departamento de Comunicaci\u00f3n de<\/span> <strong><a href=\"https:\/\/tugesto.com\/\" target=\"_blank\" rel=\"noopener\">tugesto<\/a><\/strong> <span style=\"color: #4c4f54;\">te resumimos los 5 mandamientos que hemos elaborado para guiarte por aquellas estrategias que debes tener en cuenta <strong>si quieres conseguir resultados positivos<\/strong>.<\/span><\/p><p class=\"p1\"><img decoding=\"async\" class=\"aligncenter wp-image-5845 size-full\" src=\"https:\/\/tugesto.com\/blog\/wp-content\/uploads\/2017\/02\/infografia-5-mandamientos-redes-sociales.jpg\" alt=\"\" width=\"694\" height=\"1949\" srcset=\"https:\/\/tugesto.com\/blog\/wp-content\/uploads\/2017\/02\/infografia-5-mandamientos-redes-sociales.jpg 694w, https:\/\/tugesto.com\/blog\/wp-content\/uploads\/2017\/02\/infografia-5-mandamientos-redes-sociales-107x300.jpg 107w, https:\/\/tugesto.com\/blog\/wp-content\/uploads\/2017\/02\/infografia-5-mandamientos-redes-sociales-365x1024.jpg 365w, https:\/\/tugesto.com\/blog\/wp-content\/uploads\/2017\/02\/infografia-5-mandamientos-redes-sociales-547x1536.jpg 547w\" sizes=\"(max-width: 694px) 100vw, 694px\" \/><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pilar Ma\u00f1es, departamento de Comunicaci\u00f3n Este recopilatorio sirve como gu\u00eda para gestionar el d\u00eda a d\u00eda de las redes sociales de tu empresa, dar visibilidad y formalizar un contenido adecuado en cada una de ellas. Conseguir triunfar en este mundo de lo online, inescrutable para algunos y &#8216;de andar por casa&#8217; para otros, puede ofrecer [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_eb_attr":"","content-type":"","footnotes":""},"categories":[45],"tags":[36,38],"ppma_author":[1493],"class_list":["post-5818","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-laboral","tag-autonomos","tag-pymes","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los 5 mandamientos de las redes sociales | tugesto<\/title>\n<meta name=\"description\" content=\"Crear\u00e1s, adaptar\u00e1s, planificar\u00e1s, revisar\u00e1s y no temer\u00e1s. \u00bfYa lo aplicas en tu d\u00eda a d\u00eda en tu negocios o empresa?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tugesto.com\/blog\/5-mandamientos-de-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los 5 mandamientos de las redes sociales | tugesto\" \/>\n<meta property=\"og:description\" content=\"Crear\u00e1s, adaptar\u00e1s, planificar\u00e1s, revisar\u00e1s y no temer\u00e1s. \u00bfYa lo aplicas en tu d\u00eda a d\u00eda en tu negocios o empresa?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tugesto.com\/blog\/5-mandamientos-de-redes-sociales\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog: \u00a1Aprende a emprender! 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